Entitled "Lad", this Spring I Summer 17 collection is all about the play with pixels and creation of unique kinetic camouflage patterns. Urban, bold, it sources the inspiration from culture 2.0 and contemporary art. Rich with unique graphic prints embroideries, the collection echoes the sport universe which perfectly reveals the desire for extreme refinement.

The "M.X LAD"mixes conventional garde-robe codes by reinventing the formal wear and bringing the sports identity to it. Free spirit in a search for new challenges, he draws his energy and his inspiration in the self-transcendence and in the environment that surrounds him.

Maxime Simoens enhances and interprets codes of the sports’ universe and envisions the men's locker room in an ultra-contemporary urban way. Highly attentive to details and to the choice of fabrics, designer takes this collection to a real couture level. Brought to perfection, he offers revisited timeless classics as well as more fashionable pieces.