THE HISTORY
After graduating from the Ecole de a Chambre Syndcale de a Couture Parsenne, Maxme Smoëns first pursued his apprentceship within parisian couture houses such as Jean-Paul Gaultier, Elie Saab, Christian Dior and Balenciaga.
He participated to the Hyeres festival, where his collection had a great success and one of his dresses was spotted by Beyonce, who wore it for the cover of her album «4». Following this immediate wide media coverage, Maxime Simoëns decides to launch his own couture house in 2008.
Rapidly Maxime Simoëns enters the Pars fashion week in the official calendar. Architecural silhouettes, structured cuts and prints become his recognizable signature. LVMH approaches the designer, following him in early developments.
After seven years as the head of the eponym house, desgnng women's Haute Couture and ready-to-wear, Maxime Simoëns decides to broaden his sphere of creative expression to men's fashon. In 2016, Maxme Simoens creates M.X MAXIME SIMOENS Paris, a menswear premium wardrobe.
In the meantime, Maxime Simoëns has been appointed creative director of renowned french fashion houses as Léonard, Azzaro and Paul Ka.
In 2021, Maxime decides to rebrand his collection under his name Maxime Simoëns, to reposition it on a designer level and to expand his offer integrating womenswear. Timeless pieces thought with a modern approach. Its ambition: creativity that remains wearable and accessible.
The brand balances between classical and creative pieces which assert femininity and masculinity breaking stereotypes.
THE DNA
GENDERLESS
Maxime Simoëns creative vision celebrates a fundamental fluidity of gender, in keeping with our current era where the border between femininity and masculinity breaks free of stereotypes and blurs to become one.
CULTIVATING RARITY
Maxime Simoën’s production is focused on limited editions, by numbered exclusive timeless pieces. With this approach,he aimes to encourage customers to buy less, choose well and make them last.
UPCYCLING
The brand is comitted to reuse its dead stock. Maxime and his team deconstruct suits, jeans and t-shirts from the archives of the brand, giving life to new pieces with a real creative impulse.